EKO Market, together with the Tvoya Opora Foundation and the 'I Help' initiative, supported 470 families from the Kherson region.

470 Families in Kherson Region Receive Humanitarian Aid Thanks to EKO Market, Tvoya Opora, and "I Help" Foundation

From October 21 to 29, the “I Help” Charitable Foundation, in partnership with EKO Market and the Tvoya Opora Foundation, delivered humanitarian aid to residents of Kherson region. The assistance, worth over 1 million UAH, was made possible through donations collected as part of a joint campaign. In total, 470 families affected by the destruction of the Kakhovka Hydroelectric Power Plant received essential food and hygiene supplies.

“It’s hard to imagine the horrors these families have endured: occupation, active warfare, and the devastating flooding caused by the explosion of the dam. On top of that, recent intensified shelling is forcing many people to leave their homes once again. With the onset of colder weather, this support has become even more urgent.
We are endlessly grateful to everyone who contributed and especially to our brave partners who delivered aid directly to people in need, despite the danger,” said Inna Miroshnychenko, President of EKO Market retail chain.

The collected funds were used to purchase long-term food supplies and essential household items, which were distributed to residents in Kherson, Tyahynka, Bilozerka, and Kalynivka communities.

“In such difficult times for our country, we must all unite and support each other — especially large businesses that managed to stay afloat and keep working. Companies have the resources to make a real impact.
EKO Market will continue to take part in initiatives like this one,” added Miroshnychenko.

This project would not have been possible without the efforts of our partners from "I Help" and EKO Market, who assisted in fundraising and direct aid delivery to those in need.

Kherson region continues to face intensified shelling. In some areas, aerial bombs (KABs) strike the same villages for several days in a row. The coastline is under constant threat. Volunteering under such conditions is extremely difficult — but crucial.

“We must support people where the help is needed most. Those who live in safer places and have the resources must continue to act. Support gives people strength and hope to survive even the hardest times,” said Anatolii Dziubenko, Head of the “I Help” Charitable Foundation.

According to the Ministry of Economy of Ukraine, direct damages from the Kakhovka HPP explosion are estimated at over $2 billion. In Kherson region alone, 20,000 to 30,000 homes were flooded.

As the 2023–2024 winter season approaches, the challenges are mounting — especially for residents of frontline and recently de-occupied territories. Despite the risks, many people are not ready to evacuate. They cannot leave their homes, even under threat of shelling or humanitarian crisis.

“That’s why it’s essential to provide residents in frontline areas with everything they need. We must act together — citizens, businesses, charities, and government. We cannot ease our efforts. We must keep uniting to help people get through these hard times,” emphasized Valeriia Tatarchuk, founder and CEO of the Tvoya Opora Foundation.