Two projects by the “Tvoya Opora” Charitable Foundation have been recognized at the MMR PR Marathon as some of the best charitable PR campaigns of the year!

The winning initiatives are:

• “Together for Children”, implemented in partnership with the EVA retail chain

• “Embrace with Wings”, a joint effort by Tvoya Opora, SOCAR, and MONATIK, which is still ongoing.

Both projects won in the “Social Responsibility” category of the PR Case Competition.
The large-scale “Together for Children” project was launched with EVA after a massive Russian missile strike on the Okhmatdyt National Children’s Specialized Hospital, aiming to help overcome the aftermath of the attack.

In less than a month, we raised nearly 3 million UAH to purchase essential medical equipment for the Pediatric Cardiology and Cardiac Surgery Center, located within the Okhmatdyt hospital complex, which suffered extensive damage from the July 8th missile strike.
Thanks to contributions from over 226,000 caring Ukrainians from 332 cities, we were able to buy a surgical table and an open resuscitation system — both critical for operating on young patients.

As part of our second project, “Embrace with Wings”, together with SOCAR and MONATIK, we are raising funds to provide psychosocial support for children in the Bucha district of the Kyiv region. These children have either lived through occupation or returned after evacuation and now suffer from PTSD, anxiety, and depression.
With the help of donations, they can receive care at our “Tvoya Opora” Family Mental Wellbeing Center, where our specialists help children and their families recover from acute stress and build emotional resilience.

Anyone who wants to support “Embrace with Wings” can do so by purchasing special charity mugs and postcards at SOCAR stations or by donating through the SOCAR Level app in the “Charity” section.

We are deeply grateful to our partners — SOCAR, MONATIK, and EVA — for standing with us in support of Ukrainian children.
We are proud of these shared projects!

Winning the PR Case Competition came as a pleasant surprise for us.
We extend our heartfelt thanks to the organizing committee and to MMR.UA, a leading publication on marketing, communications, creativity, and media, for this recognition.
It truly means a lot to us.